F-Secure says ‘Hi Mom’ with SecurityF-Secure redesigns SAFE to help users protect themselves and each other with a single security service.
Helsinki, Finland – December 8, 2015: F-Secure has launched a new version of its multi-device security service for consumers, F-Secure SAFE. SAFE has been redesigned to deliver a simplified user experience, where with a single security subscription, consumers can protect all of their household’s PCs, smartphones, and tablets, and even share security with loved ones anywhere in the world.
Internet and cybersecurity threats have become regular news, and people are confused about what kind of security they really need. It’s no surprise that over thirty percent of respondents to a recent F-Secure survey said they rely on the advice of others for security software recommendations, making it second only to price in influencing buying decisions.* According to Antero Norkio, F-Secure Director, Device Security, this shows that security is becoming more social, making it only natural to provide people with a service that lets them create their own SAFE circle to protect other people and devices.
“I think many of us have had that call from a family member or a friend asking for help in securing their devices,” said Norkio. “So people can now use SAFE to share the service with family members, relatives, and close friends in a simple manner, and use security to help people connect to what’s really important to them. The whole idea of a SAFE circle is built around the idea that people want to protect each other, and the whole concept is designed to help people communicate this feeling to one another.”
F-Secure SAFE cuts out the complexities of installing security software, especially those related to license keys and activation codes. SAFE users now simply use their My F-Secure credentials for a smooth installation experience. With this single set of credentials, SAFE users are free to start securing devices with software that can run on Windows and OS X PCs, and mobile devices running iOS, Android, and Windows Phone.
“We’ve done a lot of work with this version of SAFE to make it easier for people to use and protect themselves, but without reducing the quality of protection,” said Perttu Tynkkynen, F-Secure Vice President, Direct Consumer Sales and Marketing. “The thing about security is that it’s no good if it’s accessible to people without offering them high quality protection or features that are genuinely useful in keeping them safe. This new version of SAFE has integrated a lot of enhancements that make it easier to use, but it still has the best protection in the world, which our customers count on F-Secure to provide.”
The new release provides comprehensive, award winning security capabilities from the cloud to SAFE users and people in their SAFE circles. Specific features are tailored to suit the different operating systems and devices, and offers people access to benefits like Internet security that protects against viruses and malware, browsing and banking protection, parental controls, the ability to find or remotely wipe data from lost or stolen devices, and more. SAFE has also undergone a significant visual upgrade to make it easier to use, and understand the value security provides.
Annual subscriptions to the service are priced at €59.90 for three devices, €79.90 for five devices, or €99.90 for seven devices. F-Secure SAFE is available for purchase or a 30-day free trial at www.f-secure.com/safe.
*Source: The F-Secure Consumer Values Study 2015 consisted of an online survey of 8,800 age, gender and income-representative respondents from eleven countries, 800 respondents per country: US, UK, France, Germany, Brazil, Argentina, Colombia, Mexico, Italy, Sweden, and India. The study was designed together with Informed Intuitions. Data was collected by Toluna Analytics in July 2015.
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